To create a B2B video concept with feeling, we had to open our ears

To create a B2B video concept with feeling, we had to open our ears

It takes collaboration to bring a campaign to life. Moving from idea to script to storyboards and graphics and editorial techniques is a process that calls for a unique collection of resources and experience.

When our client, Manhattan Associates, came to us with an insightful three spot campaign titled “More than…” There was one spot in particular, “More Than a Line of Code” that needed more than a soundtrack.

Each video took a unique angle on a familiar element. In “More Than A Cup of Coffee” and “More Than A Whiteboard” we visualized and combined animation, live action and motion graphics to share the company’s culture of “delivering more”.

More than a Music Track

For “More Than a Line of Code” our client wanted an additional element: the  very specific, familiar sound of keyboard clicks.   Not just as a sound effect, but integrated into an original score that included, and was built around, the sound all computer users know so well..

 The original music instantly added an essential touch – the feeling of human contribution – to a video created to spotlight Manhattan’s culture of personal and team excellence.  “Anyone can write a line of code. Ours just does more for you.”

If you like the sound of collaboration, we’d love to hear from you and talk about your next video project, call us at 404-982-9552 or drop a line here and let’s make a difference for you.

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